What started two years ago as a free and dark online market meant to be untouchable by police has evolved into one of Bitcoin‘s most highly-anticipated and well-funded projects of all time. Today, OpenBazaar officially launched version 1.0, bringing to rest years of speculation about the high-profile venture. OpenBazaar’s debut follows two years of development and […]
Amazon killed the brick-and-mortar bookstore. Now it wants to revive it. According to a report from the Wall Street Journal, the online retail giant is planning to open hundreds of physical bookstores across the United States.
The information on the planned expansion of Amazon’s physical presence comes from Sandeep Mathrani, chief executive ofGeneral Growth Properties, a large mall operator. “Youve got Amazon opening brick-and-mortar bookstores and their goal is to open, as I understand, 300 to 400,” Marthrani said on an earnings call for his company on Tuesday.
Late last year, Amazon opened its firstand onlybook storefront. Dubbed Amazon Books, the store acts as any standard bookseller would, with a few Amazon-centric tweaks. Books face cover out rather than spine out and feature a placard that shows the star rating of the title on Amazon and customer reviews. Pricing from the store matches prices on the site’s marketplace.
There’s no confirmation of the statement made by Marthrani, so it’s hard to say just how accurate the report is. Considering Amazon’s stock took a considerable tumble after an underwhelming earnings report last week, the company may be looking to expand into other potential profit hubsor may hold off on anything that would likely have considerable up-front costs. There’s no indication as to which category Amazon Books falls under.
The effect Amazon has had on the book retailer business over last decade has been considerable. The eCommerce behemoth is at least in part blamed for Borders closing its doors for good and the shrinking number of independent booksellersthough that trend has started to reverse in recent years.
Amazon could mitigate complaints about simply being another big-box retailer replacing the competition its killed off by making each location targeted to the interests of people in the region. The company has tons of customer analytics and data it could utilize to target its stock of paperbacks and hardcovers to the audience that the stores would attract.
Not that Amazon cares solely about selling the physical booksthe brick-and-mortar location is the best way to get the Amazon Kindle in the hands of people who would otherwise never see it and get them hooked into the Amazon ecosystem.
Image: Ellagrin/getty images
With over1.6 billion monthly active users, there is no doubt that Facebook is the place to be when it comes to looking for platforms to scale your growing business. But how can you leverage this dominant social media channel to make the most of your impressive business efforts?
Heres a list of seven apps that your company should consider if Facebook is a part of your growth strategy.
While Facebook has been known to be a brands go-to marketing channel, oftentimes your actual customers can generate enough hype around a product to drive sales. Indeed, leveraging user-generated content (UGC) such as customer reviews or user-uploaded images on Facebook can help your business immensely.
With Yotpos Dynamic Ads feature you can use tools to share customer reviews and photos organically, as well as incorporate them into paid adsa tool so valuable, Facebook used it as a casestudy.
Facebook dwarfs all other social channels when it comes to active users, content sharing and referred click-throughs to websites. But the average Facebook users dont spend their time looking for business opportunitiestheyre there to see amusing content and keep upwith friends and loved ones. To effectively take advantage of Facebooks immense marketing potential for business, therefore, companies need to keep their messaging light and fun.
ViralStyle provides a solution for fan community monetization that takes the friction out of selling branded merchandise. This social ecommerce platform lets you offer t- shirts, hoodies, iPhone cases and other products with your own art, and because its all printed and shipped to order, theres zero hassle for inventory or fulfillment.
Using ViralStyles marketing tools, its easy to set up a campaign, which adds a ticker to product pages for a sense of purchase urgency. The platform also integrates with Facebook ads (soon with Shopify as well), to allow users to seamlessly promote creations to highly relevant and targeted buyers.
Today, business owners and marketers are expected to always be reachable and ready to address customer inquiries. While this may seem overwhelming, there are great tools that help facilitate better and more frequent communication between prospective buyers and sellers.
For instance, Desk.com integrates with Facebook as a highly-effective engagement feature that will help address immediate customer questions and concerns. I personally use them for my payments support and it’s helped us manage our thousands of customer tickets each month, a large portion of which comes through Facebook.
With so many different marketing options on Facebook, sometimes it is difficult to get the most out of your campaigns. Thankfully, there are solutions such as GetResponses Facebook Web Form App that embeds sign-up forms on your Facebook company page. This allows prospective leads and/or interested page visitors to easily sign up for more information.
For businesses, being able to stay ahead of all the marketing tasks can be daunting, especially when data plays a major role in your scaling efforts (as it should). Visuals can help make sense of this mess.
Cyfes business dashboard, for example, displays various metrics that are often indicative of successful or poor marketing campaigns. With this information at hand, marketers can look to scale based on specific benchmarks.
More specifically, you can track your entire social media and Facebook data, to instantly assess your overall campaign performance, cost, CTR, impressions and more.
For ecommerce businesses, Facebook is often considered a second priority to your company’s online store. Being in the payments space, I’ve found that most business owners don’t even consider Facebook for ecommerce. Having just discussed the dominance of Facebook usage, you may need to reevaluate your relationship with this outlet.
The Shopial app is a timely one for ecommerce, as it essentially acts as a bridge between the store’s website and Facebook store, allowing you to easily add and advertise specific products to boost engagement and eventual conversion levels.
On Facebook, B2C engagement outshines B2B prospecting, but savvy business leaders know how to use the ubiquity of Facebook to their advantage. In the B2B space, the journey from curious website visitor to converted customer is complex and rarely predictable. As buyers transition from sales-driven product education to self-service content discovery and become more guarded with their contact details, it isnt always possible to capture email addresses and use prospects inboxes as hubs for lead nurture messaging.
Todays B2B marketers therefore employ a litany of tactics to track prospects across devices and marketing channels, engaging with potentially interested parties wherever possible. With Leadfeeder, you can circumvent the need for lead capture and instead see a dynamic list of anonymous visitors to your website, along with intelligence on the companies they work for and logs of pages they click on. Now here’s where it gets interesting. Because the system integrates with your customer relationship management (CRM) and you can use it to export segmented lists of contacts, the B2B growth hackers out there can easily use Leadfeeder as en engine for creating hyper-targeted Custom Audience ads on Facebook.
Do you have suggestions for other apps that help grow your business on Facebook? Share them in the comments below.
With Christmas over, retailers are starting to divulge sales information and brag to investors about how much money they took in during the holiday rushand no one is happier than the king of ecommerce.
Amazon announcedon Mondaythat ten million new customers tried its Prime membership service this holiday season. The largest amount of growth came during the third week of December, in which three million new customers signed up for Prime.
Amazon won’t say whetherthis massive number includes people who only signed up for the trial, but it’s likely that it does, meaning that some of those people will soon cancel their subscription after the 3o-day test period ends.
Amazon’s huge boost is understandable. Many consumers probably procrastinated on buying gifts, only to realize at that point that the best way to get their package on time was to opt for faster shipping. And why pay for faster shipping when a free Prime trial includes two-day shipping?
The good news for Amazon is that people are starting to use Prime for more than just its fast shipping. The company noted that Prime Instant Video streaming doubled over the last year, with the most popular streaming title on Christmas day beingInterstellar. Prime Music also saw a 350-percent increase over last year.
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